LMB Boiler Booking Funnel

A boiler quote funnel on lmb-plumbing.co.uk that gives a fixed price on screen in about 90 seconds, then books the job through the CRM.

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Services:

Quote Funnel · Google Ads · Automations · CRM Tracking

Industry:

Plumbing & Heating

Timeline

2 weeks

Lloyd wanted people who land on the site at 9pm with a dead boiler to get a real price without waiting for a callback. The funnel sits at lmb-plumbing.co.uk/quote. The customer enters a postcode, answers the same questions Lloyd would ask on the phone, and gets a fixed price on screen in about 90 seconds. New boilers from £1,995 fitted with VAT included, up to a 10-year manufacturer warranty, installation from the next working day. The man who quotes it is the man who fits it.

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Every quote request lands in the CRM as a contact and an opportunity, stamped with the page and channel it came from, so Lloyd can see which enquiries the Google boiler campaign produced. The Google Search campaign for boiler installs points straight at this page rather than the homepage, so the ad and the landing page say the same thing. Anyone who rings or messages instead is picked up by the missed-call text-back and the AI booking assistant, which gathers the job details and books them in once Lloyd has priced it.