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Automations

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Automations

The phone gets answered even when you can’t.

Missed-call text-back, an AI assistant on WhatsApp that gathers the job and the photos, a hand-off to you to price, and a booking once the customer says yes. Then a Google review request after the job. Running today for LMB Plumbing & Heating, Renovolt Electrical and TLB Plumbing & Heating. The conversation shown is a reconstruction of the real message flow with the customer’s details changed.

Renovolt Electrical website, built by BetterWays
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Do the maths

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What your missed calls are worth in a year
Every assumption is a slider, including the flattering ones. Move them to match your business.
Calls a week30
Share you do not get to30%
Of those, genuine new work60%
You win back by ringing them31%
Your average job£600
Quotes you win40%
Work you never hear about, a year
£46,500
That is revenue, not profit. Apply your own margin to it.
Calls you miss a year468
That were real enquiries281
Jobs lost78
Per week£894
The recovery slider starts at 31% because that is the share of voicemail callers who leave a message at all (Moneypenny). If you ring every missed number back the same day, yours is higher.

Every slider is an assumption you can change. The starting values come from Moneypenny’s UK study on voicemail and from what we see on clients’ phones.

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The four parts

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Four automations, one phone, one diary.

Each one runs on its own or with the others. Every conversation below is a real client flow, reconstructed with the customer’s details changed. Tap through for the full page on each.

Missed-call text-back

A call you cannot take gets a text from you in seconds, in your name. The conversation starts before they ring the next name on Google. Renovolt Electrical, LMB and TLB run it today.

AI appointment booking

Takes the job in plain questions. Set-price work like LMB’s £84 boiler service books straight into the diary. Priced work gets the photos, goes to you to price, then books once the customer says yes.

Google review requests

After every finished job, a request from you with your Google link. One reminder, then it stops. Same link for everyone, no filtering, STOP honoured. LMB sits at 213 reviews at 5.0.

Lost-lead nurture

Quotes that went quiet get one plain follow-up and one more, then it stops. Customers with a boiler service or certificate due get a reminder a month before. The easiest jobs in the business.

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Before anything goes live

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The safety gate, on every one of them.

This is the part that takes the time and the part that makes it safe to put your name on.

Phone book tagged

Family, friends, suppliers and the accountant tagged and set to do-not-disturb on every channel before anything is switched on. It cannot text your mum.

Inbound only

Text-back fires on calls you missed, never on calls you made. Every send is checked against that rule.

Your wording, read by you

Every message in every automation is written with you and approved by you before it goes live. Nothing generic goes out under your name.

STOP means stop

A STOP on any channel stops every automation for that contact, for good. Logged, honoured, never overridden.

Capped and daytime

Nobody gets more than the set number of messages, and nothing goes out at night unless you have chosen an out-of-hours version.

Test run first

Every flow is run against your own phone before a customer sees it. Then it is switched on one at a time, text-back first.

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What's included

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The five parts, in detail.

In full

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1. Missed-call text-back
2. The AI booking assistant
3. Google review requests
4. Follow-up on quotes that went quiet
5. The CRM everything lands in
6. The safety gate and the setup

1. Missed-call text-back

2. The AI booking assistant

3. Google review requests

4. Follow-up on quotes that went quiet

5. The CRM everything lands in

6. The safety gate and the setup

Want this on your phone?

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Is it for you?

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Who it suits.

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Honest answer

Right for you if

You miss calls because you are working, you quote jobs that can be priced from photos, you want reviews to keep coming without asking, and you would rather a customer got a reply in seconds than a callback tomorrow.

Misses calls

Priceable from photos

Wants reviews

Right for you if

You miss calls because you are working, you quote jobs that can be priced from photos, you want reviews to keep coming without asking, and you would rather a customer got a reply in seconds than a callback tomorrow.

Misses calls

Priceable from photos

Wants reviews

Not yet if

You have someone in an office who answers every call and chases every quote already, or you do not want any automated message going out under your name. Text-back alone is the smallest honest starting point if you are unsure.

Office answers calls

No automated messages

Start with text-back

Not yet if

You have someone in an office who answers every call and chases every quote already, or you do not want any automated message going out under your name. Text-back alone is the smallest honest starting point if you are unsure.

Office answers calls

No automated messages

Start with text-back

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What's in it

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Four things, one system.

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Let's get started

Missed-call text-back

A text back within seconds of a missed call, from your number, in your name, with a link to send the details or book a slot. Out-of-hours calls get a message that still reads right at 11pm.

Seconds

Your number

Any hour

Missed-call text-back

A text back within seconds of a missed call, from your number, in your name, with a link to send the details or book a slot. Out-of-hours calls get a message that still reads right at 11pm.

Seconds

Your number

Any hour

AI booking assistant

Gathers the job, the address and the timing on WhatsApp, asks for photos where the job type needs them, hands off to you to price, and books the appointment once the customer agrees.

WhatsApp

Photos

Books the slot

AI booking assistant

Gathers the job, the address and the timing on WhatsApp, asks for photos where the job type needs them, hands off to you to price, and books the appointment once the customer agrees.

WhatsApp

Photos

Books the slot

Google review requests

After the job is marked done, a review request goes out with your Google link, then one follow-up if they have not clicked. Everyone gets the same public link, no filtering.

After every job

One follow-up

No gating

Google review requests

After the job is marked done, a review request goes out with your Google link, then one follow-up if they have not clicked. Everyone gets the same public link, no filtering.

After every job

One follow-up

No gating

Everything in one CRM

Every call, message, photo and booking sits on the contact with a note of where it came from, so you can see what the ads and the site are producing and reply from your phone.

Source recorded

Photos attached

One inbox

Everything in one CRM

Every call, message, photo and booking sits on the contact with a note of where it came from, so you can see what the ads and the site are producing and reply from your phone.

Source recorded

Photos attached

One inbox

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Got questions

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We’ve got answers

Lets clear things up

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1. Will it text my mates and my suppliers?
2. Does the AI give prices?
3. What if it is an emergency?
4. Does it work if I do not use WhatsApp?
5. Is the review request allowed?
6. How long does it take to set up?

1. Will it text my mates and my suppliers?

2. Does the AI give prices?

3. What if it is an emergency?

4. Does it work if I do not use WhatsApp?

5. Is the review request allowed?

6. How long does it take to set up?

Still have questions?