Our Blogs

Automations

AI receptionist for a trade business: what it actually does, and what it should never do

Two very different things get sold as an AI receptionist. What the version we run actually does, in order, the four things it must never do, the rules it works inside, and what the market charges.

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Matthew Betts

Visibility

What is AEO, and does a tradesman need to care?

Answer engine optimisation in plain terms. What actually moves it, what is being oversold, and whether a tradesman needs to care yet.

Missed calls

What a missed call actually costs you

Seven in ten people who reach your voicemail hang up without leaving a message. What that is worth in your money, and the order we fix it in.

Automations

Database reactivation: the money already in your phone

Every quote you sent that never came back is still sat in your phone. How to work that list, and the PECR rule that decides who you are allowed to text.

AI

Is AI going to take over the trades?

The Department for Education puts building trades among the least exposed jobs in Britain, and accountants among the most. What is changing is who gets the call.