Search and AI visibility
Search and AI visibility
Be the name that comes up when someone local needs your trade.
Google Business Profile, local SEO, the AI answers people now ask first, and Google’s Local Services Ads. One job: when a homeowner in your patch types plumber near me or asks ChatGPT who to call, it is you. LMB Plumbing & Heating is first in the Pencoed map pack for plumber, boiler service, boiler installation and gas engineer, checked this morning, and Google’s AI Overview named it for boiler questions in Bridgend. Renovolt has had two enquiries from people who asked ChatGPT for an electrician.
Checked today
Where LMB stands, pulled from Google this morning.
LMB Plumbing & Heating, Pencoed. Every position below was pulled live from Google on 4 September 2026 from the town named. Search it yourself on your phone and you will see the same thing.
Search
June 2026
Today
plumber
5th, no map pack
Map pack #1
boiler installation
4th, no map pack
Map pack #1
boiler service
not tracked yet
Map pack #1
gas engineer
not tracked yet
Map pack #1
boiler installation
1st
1st, still
landlord gas certificate
1st
3rd
The last row is there on purpose. Bridgend is the big town next door and the firms holding it have more reviews and more years. LMB reached page one there in July and has slipped back while we work on the next pages. A report that only shows the wins is not a report.
Google, searched from Pencoed on 4 September 2026. LMB first in the map pack, 213 reviews at 5.0. Nothing edited.
The others, checked the same morning
Not just LMB. Three more clients, pulled from Google today.
Same method, same morning, 4 September 2026: signed out, searched from the town named. Your own phone will move a place or two depending where you stand. The slips are left in.
Client
Search
Today
Renovolt Electrical
electrician, Pencoed
Map pack 2nd to 3rd, depending where in Pencoed you stand. 41 reviews at 5.0
Renovolt Electrical
EV charger installer, Pencoed
4th organic, and named by ChatGPT and Perplexity for EV chargers in Bridgend
PJS Plumbing, Liverpool
plumber, Huyton
Map pack 2nd and 9th organic, 142 reviews. One place lost in the pack, shown on purpose
PJS Plumbing, Liverpool
plumber, Liverpool
28th organic from nothing, and over 55 enquiries in the six weeks after launch
DLS Plumbing & Heating
plumber, Chorley
Map pack 3rd on 3 September, 24 pages indexed
Every client gets this check monthly, with the same method, on a report you can open on your phone. Where a number goes the wrong way it goes on the report too, with what we are doing about it.
Named by the AI
Ask Google’s AI who to use in Bridgend. It says LMB.
Checked live on 20 July 2026. The AI answer at the top of Google named LMB Plumbing & Heating and linked the boiler installation page we wrote as one of its sources.
Who should I install a new boiler with in Bridgend?
Google’s AI answer names LMB Plumbing & Heating among the firms it recommends, citing lmb-plumbing.co.uk/boiler-installation.
Recommend a Gas Safe plumber in Bridgend
Google’s AI answer names LMB Plumbing & Heating.
Who can service my boiler in Bridgend?
Google’s AI answer names LMB Plumbing & Heating.
15 July 2026
A visitor arrived on LMB’s site straight from chatgpt.com. The customer had asked ChatGPT who to use, and rang.
Renovolt Electrical
Two enquiries so far from people who asked ChatGPT for an electrician in Bridgend and were sent to Renovolt.
Google AI Mode, this morning
Ask Google’s AI for a Gas Safe plumber in Bridgend. LMB is the first name.
Google AI Mode, asked from Bridgend on 4 September 2026, signed out, nothing edited. The answer opens with LMB Plumbing & Heating, 5.0 from 213 reviews, and describes the business from the pages we wrote: based in Pencoed, boiler installations, servicing, landlord gas safety checks, Baxi approved.
1st
Of the four firms Google’s AI chose to recommend, LMB is listed first
5.0 (213)
The rating and review count the AI pulled from the Google Business Profile
4 sites
The sources Google read to write the answer. LMB’s own site is one of them
Word for word
Based nearby in Pencoed and covering South Wales, they specialise in boiler installations, servicing, breakdowns, landlord gas safety checks. Baxi approved installers
ChatGPT, this morning
Ask ChatGPT who to use. LMB, every time this morning.
Asked on 4 September 2026 with web search on, signed out, no history. LMB was named in five runs out of five: four through the API and one on chatgpt.com itself, screenshotted on the left. Renovolt was named first in one run out of four for EV chargers, and by both ChatGPT and Perplexity in the August check. AI answers move day to day, so the count goes on the page, not just the win.
Who should I use to install a new boiler in Bridgend?
ChatGPT’s answer opens with a map of four gas engineers and LMB Plumbing & Heating Limited is the first card. Underneath, in its own words: if you’re looking for a new gas boiler installation in Bridgend, I’d shortlist these. LMB Plumbing & Heating Limited, 5.0 from 213 reviews, strong local option.
Who is the best electrician in Bridgend for EV charger installation?
One of four runs this morning, word for word: my first call would be Renovolt Electrical Ltd in Pencoed, 5.0 from 38 Google reviews, NAPIT registered, citing renovolt.info. The other three runs put a Coity or Bridgend firm first. In August both ChatGPT and Perplexity named Renovolt for this question.
The scoreboard
One number you can watch go up.
Every client gets a live leaderboard: their business scored out of a hundred against every rival in the patch, on the signals Google and the AI engines actually use. LMB’s is real and public. This is it on a phone.
46 to 66
LMB’s visibility score, 10 June to 23 June 2026, out of 100
#1 x 4
Pencoed map pack today: plumber, boiler service, boiler installation, gas engineer
213
Google reviews at 5.0, every one of them real and asked for after the job
3 of 3
AI Overview questions about boilers in Bridgend that named LMB, 20 July 2026
Where it starts
The profile is the job. Most are half done.
Before a page is written we go through the Google Business Profile line by line, because the map pack runs on it. This is the list we work through with you.
Categories
Primary and secondary set to what you actually do. Plumber, heating contractor, boiler supplier, gas installation service. Most profiles have one.
Services
Every service listed with a line of description and a price where you have one. LEDsynergy had 74 services built this way; the map pack reads them.
Service areas
The towns you actually work, not a 50-mile radius. Google matches the search’s town against this list.
Photos
Real jobs, named for what they show, uploaded on a schedule. Stock photos get ignored and can get the profile flagged.
Questions and answers
The questions people ask before they ring, answered by you. Empty on nine profiles out of ten.
Reviews
A working link that opens the review box, sent after every job to everyone. Same link for all, no filtering, which is what Google’s policy requires.
Posts
One a week from real work. It keeps the profile live and gives the AI answers something recent to quote.
Facts that match
Name, address, phone and hours identical on the profile, the site and every directory. Mismatches are the commonest reason a profile stalls.
The same morning, boiler installation Porthcawl: the first result under the map is LMB’s page, with the price in the snippet. That is what a page written for one search in one town looks like when it lands.
How it works
What we do, in the order it pays back
01
Google Business Profile first
It is free and it beats everything else for local searches. Right categories, every service listed, real job photos, service areas, questions answered, a review link that works. Most profiles we open are half filled in.
Categories and services · Real photos · Review link
02
A page for every job and every town
Not one page that says we do everything. A page for boiler installs, a page for EV chargers, and a page for each town you actually work in, written for the searches people make there.
Service pages · Town pages · Written for the search
03
Reviews that keep coming
Rankings in the map pack lean on review count and recency. A request goes out after every job with your Google link, and everyone gets the same link.
After every job · Same link for all · Policy safe
04
Named in the AI answers
Google’s AI Overview and ChatGPT pull from your site, your profile and the places that mention you. We make the facts agree everywhere and write pages that answer the question in one clear paragraph, because that is what gets quoted.
Consistent facts · Quotable pages · Directories that matter
05
Tracked, and reported monthly
Search Console and analytics wired in on day one, so you can see impressions, clicks and which pages produced enquiries. You get a plain report every month with the numbers, not a feeling.
Search Console · Enquiries to source · Monthly report
What's included
Everything that actually gets done.
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Is it for you?
Who gets the most from it.
What's in it
Four lanes, one aim.
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