Meta ads
Meta ads
Facebook and Instagram ads that reach homeowners before they search.
Google catches people already looking. Meta reaches the ones who have not started yet: the homeowner whose boiler is on its last winter, the driveway with a new EV on it. Real photos of your work, a plain offer, and a page or funnel that matches the ad. Renovolt and TLB’s bathroom giveaway both run on it.
Ads that ran
The ad, and the two pages ads land on.
Our own ad first, because we run Meta for ourselves before we run it for anyone. Then the two client pages that Meta traffic is sent to: a giveaway and a quote funnel.
BetterWays, the winning ad
The free local area scan. Real street, real van, the product on the phone. This ad brought leads in at £5.54 each over 30 days in July 2026, and by 6 July three of those leads had signed or were onboarding.
Bridgend Bathroom Supplies giveaway
Where TLB Plumbing & Heating’s Meta ads land: a £10,000 bathroom giveaway. Every entry goes into the CRM and the booking assistant takes it from there.
Renovolt EV quote funnel
Where Renovolt Electrical’s EV ads land. A price on screen in under a minute, then a prefilled WhatsApp to Aled. The ad and the page say the same thing.
Our own account
Our numbers, so you can see what a working campaign looks like.
BetterWays’ own lead campaign, 30 days to 4 July 2026, from the Meta export and the CRM. Not a client’s numbers, ours, because we can publish them.
£5.54
Cost per lead across the campaign, 30 days to 4 July 2026
28
Leads in those 30 days, each one a real trade business, checked by hand
3
Clients signed or onboarding from those leads by 6 July
1
Campaign. Not a new one every month. Four ad sets, the winner gets the budget
The leak was never the ads. Lead to booked call was the number that needed work, and the report said so. That is the kind of honesty you get in a monthly report from us.
What a small account taught us
Renovolt Electrical, 11 May to 9 June 2026.
The real export from a £15 a day account. It is on this page because the lesson in it decides how every trade campaign gets built.
Ad
Leads
Decision
EV charger, price on the ad
All 3
Run. The job people wake up wanting
Fuse board and EICR ads
0
Stop. A grudge purchase, and a landlord job shown to everyone aged 30 to 65
Whole account
3 leads, £25 each
Keep the EV ad, one ad set, concentrate the budget
Three leads a month is below Meta’s learning threshold, so the campaign went learning limited and could only spend 30 percent of its budget. One campaign, one ad set, one job that people want. That is the fix, and it is how every account here is built.
How it is built
What a Meta campaign includes here.
Six things, done before the first pound is spent.
Pixel and server events
The pixel on the page and the server-side events from the CRM, so Meta learns from real enquiries, not page views. Consent handled properly.
Real work, not stock
Ads made from your photos: the van, the job, the finished install. Several ads, each one different, because Meta matches each creative to the people who respond to it.
One campaign, four ad sets
One permanent campaign so the learning is never thrown away. Four ad sets at low budget to start, then the budget goes to the winner. Never one big budget spread thin.
The offer in plain words
A price, a giveaway, a free scan. Something concrete on the ad and the same thing on the page. Message match is most of what makes a click cheap.
A page that matches
The EV ad lands on the EV funnel, the giveaway ad on the giveaway page. Never the homepage.
Followed up automatically
A lead that fills a form gets a text in seconds, the assistant takes the details, and the missed-call text-back covers the ones who ring. Ads without follow-up are a leak.
Is it for you?
When Meta is the right channel.
What's in it
What a Meta campaign includes.
See it running
Got questions