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Quote funnels

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Quote funnels

A price on screen in about a minute, then a booked job.

A homeowner with a dead boiler at 9pm does not want a callback tomorrow. The funnel asks the same questions you would ask on the phone, shows a fixed price, and sends the details to you and the CRM. LMB’s boiler funnel, Renovolt’s EV and fuse board funnels, Snelling’s EV funnel and DSE’s quote forms are all live.

Renovolt Electrical website, built by BetterWays
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Live funnels

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Four funnels you can use right now.

Each one is on a client’s live site today. Tap through, answer the questions, and watch the price appear. That is the whole product.

LMB boiler funnel

Postcode, a few questions about the house and the current boiler, then a fixed price on screen. Baxi 800 from £1,995, a £100 deposit reserves the date. Built for one job: a new boiler, Bridgend to Cardiff.

Renovolt EV charger funnel

Home type, charger, cable run, and the price is on screen in under a minute, from £900. Then a prefilled WhatsApp to Aled with everything already filled in. The price is never hidden behind a form.

Snelling Electrical EV funnel

Fife and Edinburgh. Standard, smart or tethered, distance to the board, and the price. Written for Scottish law and Scottish towns, because the details differ.

DSE Electrical Group

Separate quote forms for EV chargers, fuse boards and lighting, each one asking only what that job needs. Every request lands in the CRM with the job type on it.

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What it asks

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Three or four questions, and only the ones that move the price.

A funnel that asks twelve questions gets abandoned. These are the ones that actually change the number, by job.

Job

Questions

Price rule

What happens next

New boiler

Current boiler, bedrooms, bathrooms, where it goes

Fixed price per boiler model

Price on screen, book a survey or pay the deposit

EV charger

Home type, charger choice, cable run, board location

From price plus known extras

Price on screen, prefilled WhatsApp

Fuse board

Board age, number of circuits, photo of the board

From price, confirmed from the photo

Photo to the engineer, price back the same day

Bathroom

Room size, what stays, style, photos

Estimate band

Estimate on screen, then a visit is booked

You set the prices and the rules. The funnel never invents a number. Where a job cannot be priced without seeing it, it says so and books the visit instead.

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What goes into it

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What building a funnel involves.

Usually live within two weeks of the pricing session.

The pricing session

An hour with you working out what changes the price and by how much. This is the hard part. The rest is building.

The questions, written with you

In your words, in the order you would ask them on the phone. Three or four, with pictures where a picture is clearer than a sentence.

The result screen

The price or the estimate, what it includes, what it does not, and one button: book, pay a deposit or WhatsApp you. Nothing hidden.

Delivery to you and the CRM

Every answer, the price shown and the customer’s details land on one contact record. You get a text. The booking assistant can take it from there.

Tracking and ad match

Every funnel start and finish is tracked with its source, so an ad that sends people to the funnel is measured on finished quotes, not clicks.

On your site or ours

Built into your existing site where it can be, or on a page we host under your domain where it cannot. Either way it is yours.

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Is it for you?

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Which jobs it suits.

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Honest answer

Right for you if

You do jobs that can be priced from a few answers: boiler swaps, EV chargers, consumer units, EICRs, standard bathrooms, and you would rather quote ten people on screen than drive to look at three of them.

Priceable jobs

Repeat job types

Wants fewer visits

Right for you if

You do jobs that can be priced from a few answers: boiler swaps, EV chargers, consumer units, EICRs, standard bathrooms, and you would rather quote ten people on screen than drive to look at three of them.

Priceable jobs

Repeat job types

Wants fewer visits

Not yet if

Every job is a survey job with no rules you can write down, or you do not want to show any price online at all. A photo request through the automations works better there than a funnel that has to hedge.

No pricing rules

No price online

Survey every time

Not yet if

Every job is a survey job with no rules you can write down, or you do not want to show any price online at all. A photo request through the automations works better there than a funnel that has to hedge.

No pricing rules

No price online

Survey every time

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What's in it

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Built for the jobs with a price.

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Let's get started

Boilers

Combi swap, system change, fixed price with the warranty and the install date up front. The LMB funnel is the one Google's AI Overview quotes when it names LMB for boiler installs in Bridgend.

Fixed price

Warranty shown

Next-day install

Boilers

Combi swap, system change, fixed price with the warranty and the install date up front. The LMB funnel is the one Google's AI Overview quotes when it names LMB for boiler installs in Bridgend.

Fixed price

Warranty shown

Next-day install

EV chargers

Charger type, tethered or untethered, distance to the board, a from-price on screen. Renovolt and Snelling both run one. Feeds the CRM with the job value.

Charger choice

From-price

CRM value

EV chargers

Charger type, tethered or untethered, distance to the board, a from-price on screen. Renovolt and Snelling both run one. Feeds the CRM with the job value.

Charger choice

From-price

CRM value

Fuse boards and more

Any job you can price from a few answers and a photo: consumer units, EICRs, bathroom fitting. Where photos are needed the automation asks for them afterwards.

Consumer units

EICRs

Photo request

Fuse boards and more

Any job you can price from a few answers and a photo: consumer units, EICRs, bathroom fitting. Where photos are needed the automation asks for them afterwards.

Consumer units

EICRs

Photo request

Your rules, your prices

You set the prices and the conditions. The funnel says when a price is an estimate and when it is fixed, and you confirm the final number. Nothing is promised that you have not agreed.

You set prices

Estimate or fixed

You confirm

Your rules, your prices

You set the prices and the conditions. The funnel says when a price is an estimate and when it is fixed, and you confirm the final number. Nothing is promised that you have not agreed.

You set prices

Estimate or fixed

You confirm

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Got questions

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Straight answers

No jargon

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1. Will people not just take the price and shop around?
2. What if my prices change?
3. Can it work for jobs that need a survey?
4. Does it need a new website?
5. Where do the leads go?
6. Do you work with my competitors?

1. Will people not just take the price and shop around?

2. What if my prices change?

3. Can it work for jobs that need a survey?

4. Does it need a new website?

5. Where do the leads go?

6. Do you work with my competitors?

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